Welcome to Planet Earth. Population 7 billion, 395 million, 946 thousand and rising, spread across 196 countries over 7 continents. This is Europe, home to 11% of the human population and mankind’s favourite pastime: football. And this summer’s 2016 European Championship is bigger than ever. With more participating countries comes more matches. More matches means more stadiums. More stadium seats means more fans. And more fans mean more than 1 billion Euros will be spent on hot dogs, vuvuzelas, foam fingers and ice cold beer. Ensuring both fan and player has what they need is a massive operation. So how does big business make sure everyone
gets the goods they demand? Depending on where you live you call them lorries, freighters, semis, 18-wheelers, juggernauts. They can be over 25 metres in length and carry in excess of 30,000 kilograms in cargo And every year – despite thousands of bright minds working to guide drivers on the most effective routes – in Europe alone, 35 billion kilometers are driven by semis that are completely… and utterly … empty. Should you have difficulties imagining
what 35 billion kilometers look like: let’s travel back to 1977 when the Voyager 1 space probe was hurled into the void to study our solar system. 39 years later… it has traveled 20 billion kilometers,
reaching interstellar space. That’s right: Every year, one small continent worth of empty semis drove to interstellar space and back… for no good reason. Smarter tools can give us the ability to openly share data in real time in a precise, common language that allows for more transparency and an integration that can take us the extra mile. Or save a few billion. Better tools means less inefficiency. Less inefficiency means fewer detours. And fewer detours means fewer empty kilometers and less emissions.